It’s undeniable that at this point, social media platforms are essential to modern living. Social media platforms such as Facebook, TikTok, Instagram, Snapchat, Twitter, and Pinterest continue to attract and retain users by providing them with material that they find interesting and engaging.Brands and merchants in Asia and the Pacific realized they could make better use of mobile commerce by incorporating social media. Thus, they came up with the relatively new notion of “Social Commerce.”
The holiday season is upon us, and what a wonderful season it is! If you run an eCommerce store, then you know that it’s one of (if not the) most important time of the year. Your ultimate goal is to make sure that it is optimised above all to increase sales, and to get that abandonment rate as low as possible.