Can indoor positioning systems help clothing suppliers better connect with their customers?
In our current blog, we will be looking at how indoor positioning systems can help clothing suppliers increase consumer purchases, how it can improve space management and layout and how work in the store can become more efficient.
Firstly, let’s look at the background of indoor positioning systems.
The spread of efficient indoor positioning has been considered as an expensive asset in the past years. Now, many new companies are revolutionizing the industry by providing cheaper solutions, which still provide accurate results and are easy to install. This is because of the awareness of its great importance in industries such as retail. Why is this?
Well, once you integrate a system that defines the exact location of objects and consumers in real time, processes become more efficient, purchases are sped up and store safety increases. Needless to say, the layout of the space becomes much more airy and therefore all operations become much more easy flowing.
A wireless system that identifies a location tag and moving objects while connected to a general dashboard device. I’ll simplify it for you. Detection cameras are built into the walls and ceilings of a store that send signals back to the base dashboard. All objects inside the store, i.e products, have a tracking tag that communicates with that dashboard. Once a product is picked up, it’s automatically identified. This means that the real time data that a clothing supplier can retrieve from an indoor positioning system can not only better connect him with the consumer, but can be used to improve all future planning.
Safety & Security
Safety and security issues can start being avoided by having a better understanding of the exact movement of products and shoppers within the store, while all surprising incidents can be dealt much faster due to security footage and real time data. As the live location of the people and assets within the store are recorded, this can significantly improve a supplier’s working conditions and wholesale distributions.
Real time location information
What’s also crucial for a supplier-consumer relationship when implementing indoor positioning systems, is real time location information that it provides. This thus allows for better route optimizations within the store and speeds up the process for over the counter clothing collections. Arrivals are reported automatically and all waiting time is reduced, as clothing and garments can be in the right place when an arrival is reported.
Let’s talk about another key factor that improves the supplier-consumer connection when an indoor positioning system is placed. Thanks to scalability, the amount of data retrieved is unlimited. And the best part of it all; it’s all stored wireless in the cloud. Forget about endless amounts of papers, long lists and getting lost in analytics. The technology behind indoor positioning systems leads to the generation of unlimited data, from algorithms to services to positioning data. The supplier can now have access to data that seemed impossible to get accurate before.
Moreover, IPS analytics can help a retailer gain insight on shoppers’ routines, behaviour when inside the store and then better target them outside the venue. Meaning, a supplier can then start implementing other marketing tools to motivate shoppers to either come back, shop again or send reminders on specific deals that will surely capture their interest. This is an innovative tactic that all suppliers should act on.
In conclusion, indoor positioning systems can not only help retailers and suppliers better understand their consumer, it can optimize placements within the physical store, it can ensure efficient use of the space, it can save time on orders and improve collection points, while at the same time increasing profits of the business as a whole. The potential of such systems is still under construction and there is no doubt that there’s only going to be rapidly adopted by many in the future.